MXSTORE EXPANDS PARTNERSHIP WITH AUSTRALIAN SUPERCROSS CHAMPIONSHIP

AME Group, the promoters of the Australian Supercross Championship (AUSX), have today announced Australia’s largest online moto retailer’s MXstore will extend and expand their partnership to be the 2024 FOX Australian Supercross Championship, presented by MXstore.

The extended partnership will see MXstore elevating their support to the “Presenting Partner” designation, which also includes ongoing support of Privateer riders and the 2024 Privateer Support Program, community and fan engagement initiatives, at-event activations, as well as digital integration.

AME Group’s Mick Sinclair applauded MXstore’s extended commitment to Supercross in Australia, and specifically the looming 2024 season.

“MXstore is a brand deeply engrained in the supercross community and the continued partnership opens the doors for greater connection with fans and long-term loyalty,” said Sinclair.

“Aligning with likeminded brands is so crucial and MXstore have constantly backed supercross in Australia from grassroots to the professional level, with their business having a major outward focus on supporting the growth of the sport.

“Notably last year MXstore showed an unwavering commitment to our Privateer Support Program, funding the Privateer Payout, which had a major impact on both growth and gate numbers – something we hope to further advance, together, in the season ahead.”

MXstore’s Brand Lead, Alex Miller, is thrilled to share the news of the continued partnership, stepping up to Presenting Rights Partner, for a further year.

“We’re stoked to expand our support of the FOX Australian Supercross Championship and can’t wait to get behind the 2024 season to cheer on the riders and share the passion with fans,” said Miller.

“In line with the Championship’s wider strategy, a crucial focus for MXstore is helping grow Supercross in Australia – through both investment in the sport, supporting riders and at-event activations it helps foster a thriving supercross ecosystem, one we’re proud to be involved in.

“Equally supporting Privateers throughout the series is particularly important to us, and we’ll continue to do that through several meaningful ways in the 2024 championship with more details to be shared in due course.

“We can’t wait for the season to kick off and look forward to the new locations & exciting racing.”

Stay tuned, the 2024 FOX Australian Supercross Championship’s calendar, exciting partnerships and newswill be announced in the coming weeks.